El Sol 2017: the digital winners

El Sol is Spain’s and Latin America’s most important Advertising Festival, known internationally as the Latin American Advertising Festival. The first edition was held in 1986 and, since then, for three days each year, the best and brightest in creativity from Spain, Portugal and Latin America come together in El Sol.

Celebrated just weeks before Cannes Lions Advertising Festival, El Sol usually works as a preview of the Spanish and Latin American campaigns that will be awarded with a Lion.

All the winners of El Sol 2017 can be seen, categorized, at the festival’s site, but let me focus on the digital winners I’ve loved (plus one, integrated classic of Spain’s advertising, often internationally awarded: the Christmas Lottery campaign).

Operation #PaellaEmoji

Brand: La Fallera rice (Herba Ricemills). Agency: La mujer del presidente. Country: Spain.

Read all about Operation #PaellaEmoji on Food & Wine.

The doll who chose to drive

Brand: Audi (Audi Spain). Agency: Proximity. Country: Spain.

Read all about Audi “The doll who chose to drive” on Ads of the World.

Spanish lessons

Brand: Narcos (Netflix). Agency: Alma DDB. Country: US.

Read all about Netflix’s Narcos “Spanish Lessons” on Ads of the World.

Low Res Pre-rolls

Brand: ETB Mobile. Agency: MullenLowe SSP3. Country: Colombia.

December 21st

Brand: Christmas Lottery (Spain’s State Lottery). Agency: Leo Burnett Madrid. Country: Spain.

Read all about Spain’s State Lottery “December 21st” on AdWeek.

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