Category: Inspired Strategist

This Girl Can, a case study

If there’s a demographic that needs encouragement and support to live an active life, it’s women +25 (count me in!). We’re an easy target for any brand promoting a healthier life through sport, because...

Why I love the new Instagram logo

I love it when designers explain their work. At Buzz, when I’m presented with a design that looks very different from what I had in mind, I’m always curious to know what lead the...

5 takeouts from IAM Weekend 2015

IAM (Internet Age media) is one of those projects that look easy to create. One of those projects where everything seems meant to be. Where passion, knowledge and talent collide and, suddenly, a perfectly...