Category: Inspired Strategist

Why is it more fun in the Philippines?

The It’s more fun in the Philippines campaign was first launched in 2012, created by BBDO Guerrero | Proximity Philippines. The claim quickly trended online, while there was a bit of criticism since apparently...

This Girl Can, a case study

If there’s a demographic that needs encouragement and support to live an active life, it’s women +25 (count me in!). We’re an easy target for any brand promoting a healthier life through sport, because...

Why I love the new Instagram logo

I love it when designers explain their work. At Buzz, when I’m presented with a design that looks very different from what I had in mind, I’m always curious to know what lead the...