Category: Quick Thoughts

So what are you doing in NYC?

I’ve lived in NYC for 5 months already, and I’ve loved every single day here. I’m still on sabbatical, which to me means I don’t have any obligations: every day I wake up and...

Who made my Zubi: responsible bags made in Spain

Zubi bags are 100% Instagram material – maybe even more literally than one can imagine at first glance. The beautiful, hip bags are crafted from quality textiles printed with their creators’ photography. The brand...

The state of influencers in five articles

Influencers, oh, influencers. One of my favorite topics for so many reasons. Everybody’s favorite topic when it comes to discussing overrated professions and overpriced activations. I’ve been reading a lot about the topic these past...

How I found my career mantra

It was 2013 and I was traveling back from London for work. Like in most return flights, I was equally tired and inspired. This time I had attended a Facebook event for their PMD...

Can fashion lovers be conscious consumers?

How can I be a more conscious and ethical consumer? Consuming only brands that are conscious and ethical, of course. But we all know that’s not easy, especially if we focus on fashion. I...

What are non-tech brands doing at CES 2017?

They’re innovating. They’re building partnerships. They’re getting inspiration. They’re being creative. They’re repositioning themselves. Here are some examples of what non-tech companies are doing at CES 2017. L’Oreal is launching a smart hairbrush Cute robots...

Labelling sponsored posts, yes or no?

I’ve said it before: a good influencer campaign does not look like a campaign. It integrates the brand and the influencer’s personality and values so well, that the collaboration looks natural. But that it looks natural...