Category: Quick Thoughts

Labelling sponsored posts, yes or no?

I’ve said it before: a good influencer campaign does not look like a campaign. It integrates the brand and the influencer’s personality and values so well, that the collaboration looks natural. But that it looks natural...

About the power of time off

10 years, 10 moths, 11 days – the exact amount of time I’ve dedicated to working in the digital marketing industry so far. I’ve loved every one of those 3.967 days. Well, maybe not all...

Instagram Stories vs Snapchat in 5 thoughts

The world needs more stories “Great stories build relationships and make people care. Those two things are necessary to change anything.” – Shane Snow, Contently Of course it’s a copy of Snapchat: people love...

Pókemon Go and its influence in 5 Medium posts

Marketers all over the world have been hypnotised by Pókemon Go’s success since it was launched earlier this month. Many opinions haven been shared about the app and its influence in the digital marketing world. Here are 5...

Should my brand be on Snapchat?

Millennials love it. Brands are starting to consider it relevant in their social media (and media) strategy. Marketers still don’t understand it. And a question starts appearing more often in briefs and decks, not as a...

If you want to work for me

These past 6 years at Buzz I’ve interviewed thousands of candidates and hired tens, with different levels of success. One thing I’ve learnt is that first impressions aren’t always right, but my guts never lie....

Quick, it’s moving!

I was on a call conference with a prospect client today. I was telling her about how, back in 2010, Buzz launched the local social media presence of this snack brand after a very viral reputation...