Tagged: campaign

Cannes Lions 2017: the digital winners

I have a love/hate relationship with advertising festivals and I know I’m not the only one. I love them because they encourage brands and agencies to unleash creativity, and they gather and present the...

El Sol 2017: the digital winners

El Sol is Spain’s and Latin America’s most important Advertising Festival, known internationally as the Latin American Advertising Festival. The first edition was held in 1986 and, since then, for three days each year, the best...

The state of influencers in five articles

Influencers, oh, influencers. One of my favorite topics for so many reasons. Everybody’s favorite topic when it comes to discussing overrated professions and overpriced activations. I’ve been reading a lot about the topic these past...

How I found my career mantra

It was 2013 and I was traveling back from London for work. Like in most return flights, I was equally tired and inspired. This time I had attended a Facebook event for their PMD...

Why is it more fun in the Philippines?

The It’s more fun in the Philippines campaign was first launched in 2012, created by BBDO Guerrero | Proximity Philippines. The claim quickly trended online, while there was a bit of criticism since apparently...